There is no doubt that Americans spend a lot of time in their vehicles, with the typical individual spending about 16.5 hours a week in his vehicle. Given the amount of time that consumers are spending in their cars, it's not surprising that they're choosing to outfit their vehicles with the latest in-vehicle information and entertainment technologies. Whether these devices are actually installed in the vehicle, like satellite radio and navigation products, or merely carried there by the vehicle occupants, like portable MP3 players and cell phones, the trend is clear. More and more Americans are using CE devices in the vehicle than ever before. This body of research reveals which consumer technologies consumers are using and what technologies they desire for the future. It also explores the role of portable technologies and issues surrounding aftermarket in-vehicle products. Special thanks to the following CEA member companies who contributed to the design of this body of research: Alpine Electronics of America, Inc., Audiovox Electronics Corp, Delphi, Directed Electronics, Inc., DTS, Dual Electronics Corp., Johnson Controls, Inc., and Sirius Satellite Radio.

Sample size: 1,128

CEA Research Reports

Browse other CEA market research reports by category:

Accessories
Blank Media
CD Players
Car Audio
Consumer Behavior
Digital Imaging
Home Audio
Home Automation
Home Computer
Home Office
Home Theater
Mobile Electronics
Multimedia
On-Line/Interactive
Other Issues
Penetration Rates
Portable Audio
Video Products
Wireless and Handheld

About CEA

CEA's mission is to grow the consumer electronics industry. Consumer Electronics Association (CEA) membership unites 2,200 companies within the U.S. consumer technology industry. Tap into valuable and innovative member-only resources: exclusive information and unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Invest in the Consumer Electronics Association to strengthen your business' future and to help ensure technology's brightest future.