It is safe to say cellular phones are part of mainstream America. In fact, CEA estimates that 81% of American households own a wireless phone. Given the market saturation, service providers are looking for new services and features to grow (and maintain) their customer base. In order to have a deeper understanding of the market opportunities for wireless services, CEA conducted this study to answer the following questions: how aware and interested are wireless consumers in data and entertainment services? What are the current subscription levels for data and entertainment services? What motivates consumers to subscribe to services? And finally, which groups of owners are more likely to be interested in wireless phone services and how can retailers effectively sell to them?

Sample Size - 1,065
Sample Description - Online U.S. adults

CEA Research Reports

Browse other CEA market research reports by category:

Accessories
Blank Media
CD Players
Car Audio
Consumer Behavior
Digital Imaging
Home Audio
Home Automation
Home Computer
Home Office
Home Theater
Mobile Electronics
Multimedia
On-Line/Interactive
Other Issues
Penetration Rates
Portable Audio
Video Products
Wireless and Handheld

About CEA

CEA's mission is to grow the consumer electronics industry. Consumer Electronics Association (CEA) membership unites 2,200 companies within the U.S. consumer technology industry. Tap into valuable and innovative member-only resources: exclusive information and unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Invest in the Consumer Electronics Association to strengthen your business' future and to help ensure technology's brightest future.