Though there is no shortage of data on the primary consumer electronics categories, the same can not be said of their companion accessories. This dearth of data is somewhat suprising given the important role accessories play in boosting overall margins at retail. And yet, fundamental questions exist. How many consumers have purchased a given accessory? How many more will buy in the coming year? How and when are accessories purchased -- at the same time as the primary device or much later? Fortunately, CEA's CE Accessories Ownership and Market Potential Update provides some answers. An update of a study conducted in 2003, this survey measures changes in ownership rates and purchase intent across 110 accessory categories and provides insight into accessory purchasing habits. Don't miss this chance to shed light on this important category.

Sample: 3,037 Online U.S. adults
Methodology: Telephone

CEA Research Reports

Browse other CEA market research reports by category:

Accessories
Blank Media
CD Players
Car Audio
Consumer Behavior
Digital Imaging
Home Audio
Home Automation
Home Computer
Home Office
Home Theater
Mobile Electronics
Multimedia
On-Line/Interactive
Other Issues
Penetration Rates
Portable Audio
Video Products
Wireless and Handheld

About CEA

CEA's mission is to grow the consumer electronics industry. Consumer Electronics Association (CEA) membership unites 2,200 companies within the U.S. consumer technology industry. Tap into valuable and innovative member-only resources: exclusive information and unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Invest in the Consumer Electronics Association to strengthen your business' future and to help ensure technology's brightest future.