The world has become a small place, seemingly getting smaller every day. An understanding of global trends is a must for any company seeking to maximize sales. CEA responded to this need for global consumer electronics (CE) trends by conducting its first International consumer research study. Nine countries are included in this study: Brazil, Canada, China, India, Japan, Mexico, Russia, Turkey, and the United States. This flagship study reveals CE ownership, usage and intent to buy; a look at media consumption and expenditures; review of retail channels and the CE shopping process; and analysis of psychographic differences between consumers of different countries.

CEA Research Reports

Browse other CEA market research reports by category:

Accessories
Blank Media
CD Players
Car Audio
Consumer Behavior
Digital Imaging
Home Audio
Home Automation
Home Computer
Home Office
Home Theater
Mobile Electronics
Multimedia
On-Line/Interactive
Other Issues
Penetration Rates
Portable Audio
Video Products
Wireless and Handheld

About CEA

CEA's mission is to grow the consumer electronics industry. Consumer Electronics Association (CEA) membership unites 2,200 companies within the U.S. consumer technology industry. Tap into valuable and innovative member-only resources: exclusive information and unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Invest in the Consumer Electronics Association to strengthen your business' future and to help ensure technology's brightest future.