Since its inception, the Internet has had a profound impact on consumer's technology shopping habits. Whether as a source for product information or the point-of-purchase itself, consumers now heavily rely on the web during some part of the purchase process. But despite broader usage of this emerging channel, the ultimate trajectory of web-based shopping is still not necessarily known and questions exist. For example, will online retail remain a niche phenomenon or will it become the preferred shopping destination for the mainstream CE buyer? And, does a shift of purchase to the web necessarily equate to a vote against the physical storefront? Or will a hybrid model emerge? All of these questions and more are the subject of CEA's latest study on The State of CE Retail, which focusses on the comparison between the online and in-store experience. This is a must read for anyone involved in the marketing and sales of consumer electronics products, particularly the retailers themselves.

Sample: 1,004 U.S. Adults

CEA Research Reports

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About CEA

CEA's mission is to grow the consumer electronics industry. Consumer Electronics Association (CEA) membership unites 2,200 companies within the U.S. consumer technology industry. Tap into valuable and innovative member-only resources: exclusive information and unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Invest in the Consumer Electronics Association to strengthen your business' future and to help ensure technology's brightest future.